Hi Tristran,
Thanks for the reply. So interesting to hear about your travels. I’ve only been overseas once, to New Zealand, but that was before I was really interested in table tennis, so I didn’t seek out any clubs while I was there.
I’m a pretty avid player of table tennis. I’m at my club an average of 5 days a week. Recently, I was elected to the committee of the club. My day job is network administration at a couple of government schools, but I’ve become very interested in the area of social media and I set up and maintain Facebook and Twitter presences for the club. I’m of the opinion that our club, and indeed the sport as a whole, could benefit from some better marketing in this area. I’ve heard that a huge proportion people play table tennis casually as opposed to in an organised atmosphere like a club, and think that social media would be a great way to channel more of those casuals into club play. But, as you say, it is time consuming, and I’m limited in what I can do because I need approval from the rest of the committee first on many things. They don’t always see things my way. For example, we have a visitors book in our club that not many people sign. My idea was to offer an opportunity to win a prize if you put your name and email into the book. That way, more people would sign the book and we could grow our mailing list to stay in touch with our “leads”. This is a fairly widely used idea by many businesses, but the committee did not agree with it.
Then I had the idea to start my own blog. It’s at
www.primetimepingpong.tumblr.com. That way I’d have something of my own that I could market however I wanted, and if it succeeded, the club could benefit from that success indirectly. It’s difficult to come up with ideas to write about all the time though. Also my writing so far hasn’t been the best, but hopefully I can get better.
I don’t want it to be just another place for coaching tips etc. I’m not good enough of a player myself to be offering advice to others (though I am in the middle of becoming accredited as a coach, so I could potentially go that way in the future). I’d rather it be a place to discuss ideas about how to make the sport more popular, especially via better marketing.
Actually, my latest idea is to interview people who have some level of interest in TT, but also hopefully some sort of business background, to combine the two areas of knowledge, then post these interviews on the site for others who want the sport to be better to learn from and be inspired by. Would you be interested in doing an interview with me sometime, perhaps via Skype? I can’t imagine it taking more than half an hour. Even if you agree, I daresay it would maybe 2 weeks before I organise myself to do the interview, so take your time to decide.
OK so I realise I’ve been rambling on a bit, but let me know what you think. Do you do social media for any other companies other than your TT club? Do you have your own personal blog? I’m very interested.
Thanks in advance,
Jackson
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"Despair says, I cannot hit with the speed of my opponent. Happiness says, I do not need to."
Committee Member @ Gold Coast Table Tennis, Queensland, Australia
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