OOAK Table Tennis Forum


A truly International Table Tennis Community for both Defensive and Offensive styles!
Live Table Tennis Videos Table Tennis News Live OOAK Forum Links About OOAK Table Tennis Forum OOAK Forum Memory
It is currently 24 Aug 2017, 08:50


Don't want to see any advertising? Become a member and login, and you'll never see an ad again!



All times are UTC + 9:30 hours




Post new topic Reply to topic  [ 34 posts ]  Go to page 1, 2, 3  Next
Author Message
PostPosted: 13 Jan 2013, 19:16 
Offline
Dark Knight
Dark Knight
User avatar

Joined: 13 Dec 2006, 12:34
Posts: 31355
Location: Adelaide, AU
Has thanked: 1450 times
Been thanked: 913 times
Blade: Trinity Carbon
FH: Victas VS > 401
BH: Dornenglanz OX
Here is the interview with Avalox / AVX, with answers to the questions that we asked in an earlier thread.

I'd like to offer my THANKS to Mr Koay, the Managing director of the company, for all his time and effort in answering the questions! :clap: :clap: :clap:

As I will send Mr Koay a link to this thread, please help show our appreciating by responding to this thread, and offering any feedback or thoughts that you might have! :up: :up: :up:

Quote:
Company & Background:

Alex: Can you tell us a little about the history of the company, where they started and how it evolved?
Mr Koay: The Company -- Avallo Sdn. Bhd. -- was founded in 1988 by 3 gentlemen: Mr Tomas Berner from Sweden, Mr H Kagimoto from Japan and Mr Koay Huck Seang from Malaysia.
- Tomas Berner was national coach of Sweden for many years. He was also once President of Stiga.
- Mr Kagimoto was one of Japan's team players that won 1969 WTTC men's team title.
- Mr Koay, that's me, was national player and coach of Malaysia in the 70s and 80s.
The 3 of us met a number of times during international meets including WTTCs and became good friends, and in 1988 Avallo company was formed. Since the company was incorporated and registered in Malaysia, I was made Managing Director with the other 2 as Directors.
- Mr Koay remains as M Director until now.


Alex: How did the brand become Malaysian? Has the change turns out for better or worse?
Mr Koay: Allow me to correct your question: The brand, i.e Avalox, has been started and operated (business) by Avallo, a co. registered in Malaysia since day one of its business operation. You may check with ITTF to confirm this. We applied for ITTF's approvals for our racket coverings and started paying fees annually from 1989 until now! All correspondence from ITTF were sent to (and done with) Avallo Malaysia since 1989. Mr Odd Gustavsen (ITTF) has been dealing with us for more than 20 years.

The "change" you meant came during mid 90s -- when China market appeared to be more "liberalised". Apart from sponsoring China TTA's players, our supplier of rubber (racket coverings) in China also became our marketing agent in China.
A major problem developed when unauthorized, rejected and even faked merchandise flooded in the market. Worst of all our Chinese supplier at the time, registered our Avalox brand name without our consent and knowledge!

We struggled for years to negotiate with them, but unfortunately all our efforts failed. Of course we have cut all business ties with this party.
This was a major setback to our company! China is one of the major/biggest markets. Knowing legal battles will take years and still end up no winner, we tried to re-start our business in China with AVX (which took years to get trademark approval) BUT inevitably missed all golden business opportunities in China from late 90s onwards.

We had to make new molds for our rubbers to replace the old ones, sending newly produced rubber samples for ITTF's examination and approval....etc All (SOP) were done and approvals obtained. As far as ITTF is concerned, those "Avalox" rubber made with OLD molds in China are considered DELISTED and "illegal". If my understanding is right (perhaps you know also if you are involved in your TTA's tournaments), during any ITTF recognised tournaments if the umpire incharged refers to ITTF's approved equipment website, he/she will find all approved/valid brandlines -- meaning the DELISTED or REPLACED "made-in-China Avalox" rubbers are illegal/not allowed.
Yes, the QUALITY/PERFORMANCE are NOT the same. New/legal rubbers are designed for clean glue -- with "built-in" additional power/tension.


Alex: I believe Avalox used to sponsor the Chinese National team in the past. Do Avalox sponsor any players today? Are you aware of any high level players using Avalox / AVX equipment in recent years?
Mr Koay: We and our China agent do sponsor some players with potential, but we are yet to sign up with any high level or star player ...... Sure we will try.

Alex: There seem to be 3 names associated with your brand, ie. AVX, Avalox and Avalo... can you explain the difference and why the changes were made?
Mr Koay: Just refer to ITTF's approved list for Racket Coverings. Avalox and/or AVX are listed. But, in practice, we can't advertise Avalox in China. Many from China (who know) are buying from us or our Hong Kong and Macau agent (also China agent).


Blades:

Alex: Are some of your blades still made in Sweden?
Mr Koay: Yes. As mentioned above, our former partner/director from Sweden is still our KEY manufacturer/supplier.

Alex: Were some of the older P-Series models (with the oval lenses) made in a different factory or the same factory? A common question is that people prefer the older blades and they felt like they had better performance. What changes have been made?
Mr Koay: Initially our blades were made in Stiga's factory. But at a later stage when Stiga faced problems and stopped production for some time later, our Swedish partner formed another company/factory with some ex staff of Stiga. Of course we decided to continue our business with him as he was still our partner/director.

I was the one who handled blades -- tailor made designed for players of China national team. Most of them -- including world champions -- preferred MUCH HEAVIER blades (around 95 gm). There were also some who specified/wanted EXTRA SOFT outer layer (surface veneer), etc.... Even NOW we are still handling "tailor made" blades for some tournament players playing in Europe -- again, they ask for heavier and thicker blades!

So, if you are buying and selling big quantity of blades from us, you may find our blades STABLE. But, if you are not and happen to come across with some heavier/thicker blades (especially some ex-China players), you may jump to the wrong conclusion and think that we have made changes.


Alex: The newer(current) P700 in the market is thicker and harder than the older version which had a lot more feel. Why did Avalox not keep the older version and give the newer version a new name? The change gives the impression that the company is very inconsistent in it's products. Would the company be producing the older version again?
Mr Koay: There were more extra tailor-made-blades (designed for specific players) in the market earlier. Some heavier and some lighter. Thicker/heavier blades should give more power but it may differ individually -- depends on one’s physical conditions. Some may complain that their racket movement/speed/flexibility is affected. Under normal circumstances our blades range between 85 to 95 gm. However, we are flexible enough to accommodate "tailor made" requests. Our larger agents/dealers can request for either heavier or lighter products when placing confirmed Orders.

Alex: The western market tends to prefer thicker handles on their blade compared to the Asian market, and some find your current handles a little too thin. Is it possible to provide thicker handles on the blades for some of your market or distributors?
Mr Koay: On bigger handles -- Unfortunately "Handles" are not like shirts which have sizes of XL, L, M and S.... Technically it is possible to have thicker handles. We will study your request but do you have any idea how many pcs and what models of blades you want to have thicker handles?? We shall discuss with our supplier.

Alex: Do you have any plans for new blades? New carbon blades maybe?
Mr Koay: If you are referring to made-in-Sweden carbon blades, then the answer is: Yes, will be introduced and marketed soon.

Alex: There is talk that there are quite a few fakes Avalox blades on the market. Some retailers seem to sell just a few models at much cheaper prices, and these are not listed as your distributors. Do you have many problems with illegal copies of blades? What steps can you take to prevent this? Is there any way we can tell the genuine from the fake ones?
Mr Koay: We are of course aware of Avalox fake blades supplied by our former China agent. We can't control or prevent such behavior. We hope our customers and supporters will buy from our appointed agents/distributors. In fact, some of our dealers are telling their customers that our blades bearing joint brand names of Avalox/AVX) is 100% genuine. Whatever it is, this situation is considered UNFORTUNATE for us. BEST OPTION IS TO DEAL WITH OUR APPOINTED AGENTS/DISTRIBUTORS.
At times we were notified by our agents/dealers/supporters of such blades NOT made/supplied by us. Some years back during one of my visits to China, I personally was shown Avalox blades with made-in-Sweden lens AND the spelling of Sweden was "Swwden". These blades of course were not authorised (by us).
There are in fact MANY fake blades (of different brands) in China as long as demands prevail. Many fake blades are made by factories of competitors with attractive and nice outlook. As a friend from Butterfly confided to me: sometimes they could not identify the difference just from the look. They have to break it and judge it from the nature of inner layers.


Alex: How does a blade like AVX Asuka compared to other high end Jpen blades like those from butterfly, Kokutaku, TSP and xiom.(i mean the hinoki grade).
Mr Koay: Apart from our made-in-Sweden blades, other blades (including hinoki blades) are all developed and manufactured in well established factories that also supply to brand names mentioned in your question. As far as Hinoki blades are concerned, we concentrate mainly on high-end products which we are confident of the quality.

Alex: Why should a player choose an Avalox blade over say a Butterfly?
Mr Koay: We have to admit that we can't afford to have advertisements like Butterfly. On characteristics of blades, we prefer to have our own instead of copying others. In fact one of our blades suppliers told us that there were quite a number of other brand owners brought along our blades and asked for production of "same" products.

Another example is even better: One ex-world champion was using our blade but "forced" to use new sponsor's blades after signing up attractive contracts. But, his subsequent performance turned bad. Finally, he decided to continue with our blades but replace our handles/lens with new brand name. Perhaps you know this TRUE story (and also the name of this player).


Alex: Do you have any plans for other high-tech blades, like arylate carbon, zylon, kevlar, etc?
Mr Koay: We have some on the pipeline. Some already marketed but none or little in Australia. I will get my colleague to recommend to you.

Alex: Are any of your blade particularly well suited to long pimple rubbers like Mo? Is there a reason you don't offer any defensive style blades?
Mr Koay: Market/demand for such blades may be smaller BUT with more info/requests from your side, we shall work on them.

Rubbers:

Alex: What are your plans for new rubbers on the market? We've seen a few new ones on the ITTF list, but none are available yet. Will you have any German-made Tensors or Japanese-made tensioned rubbers like Tenergy? I played with Pronte when it was the latest thing out, but suppliers of it are/were few and far between. I know that Avalox can make a superior product and wish them all the best. I loved the sticky top sheet on the Pronte, any plans for a defensive rubber with a similar top-sheet for defense?
Mr Koay: Compared with our blades (in term of quality/standard), our rubbers are considered weak. WE WILL HAVE NEW RUBBER PRODUCTS INTRODUCED AND MARKETED FROM NEXT MONTH (Dec 2012). Of course we want to take care of all needs. We are looking forward to your support in promoting our new rubbers AND, please do share with us whatever feedback received from your clients. This will help when developing our future products.

Other:

Alex: Are there any plans to sponsor players from south east Asia or Oceania (helping develop the sports in these region)? What happened to your company management/marketing? Haven't heard much about them lately. Well, not for quite a long time now. Are you content with their current production quotas and not planning to expand their market? What/where/who is their main market?
Do Avalox have a strategy to develop the brand in the European market, I have 3 blades 2x blue thunder and a P700 and used Pronte and Sterco which are good middle of the road rubbers, however I've yet to meet another player that uses the rubbers or a person that has an Avalox blade in the UK.

Mr Koay: Hopefully our NEW rubber products will receive good response and support from end users. With stable QC of the products and steady support from end users, we shall review our marketing strategies AND please feel free to provide your ideas and suggestions, including recommending potential players for sponsorship.
As for UK market, we have yet to find any reliable representative to market our products. You may recommend if you have any good party in mind.


Thanks.
H S Koay
source: http://tabletennis-reviews.com/avalox-a ... -interview
Copyright OOAK 2013

_________________
OOAK Table Tennis Shop | Table Tennis Reviews / Articles | Table Guide | Robot Guide | Re-Impact Blades
Setup1: Re-Impact Smart, Viper OX, Victas VS 401 Setup2: Re-Impact Barath, Dtecs OX, TSP Triple Spin Chop 1.0mm Setup3: Re-Impact Dark Knight, Hellfire OX, 999 Turbo
Recent Articles: Tenergy Alternatives | Tenergy Rubbers Compared | Re-Impact User Guide | Novel way to glue OX pips


Top
 Profile  
 

PostPosted: 13 Jan 2013, 20:18 
Offline
Freak of Nature!
Freak of Nature!
User avatar

Joined: 04 Jun 2010, 04:46
Posts: 2440
Has thanked: 1 time
Been thanked: 77 times
That was some very good reading and interesting. I know Australia is a small market but I myself would love to see them produce a really good no messing around allround loopers blade at 90 grams with a real sized 160-162mm head and handle suitable for Europeans. Such blades are few and far between on the commercial market these days but its still the best kind of blade for most players. You don't even need any fancy wood, limba-limba-ayous still works well enough with a 3mm core and total thickness of 5.5mm its all you need. The dimensions of Stiga's master handle or DHS flare are good enough, Yasaka's handles from woodhouse are not quite as good.

_________________
Donic defplay senso
Haifu whale soft (grips-euro)
Nittaku pimplemini 1.0mm


Top
 Profile  
 
PostPosted: 13 Jan 2013, 22:11 
Offline
Super User

Joined: 16 Jul 2012, 17:43
Posts: 249
Location: Adelaide
Has thanked: 0 time
Been thanked: 7 times
Top notch!

_________________
victory loves preparation

Darker 7P.2A
FH Victas V > 01 2.0
BH Yasaka Rakza 7 Soft 2.0


Top
 Profile  
 
PostPosted: 13 Jan 2013, 23:00 
Offline
Secret Agent Double OX
Secret Agent Double OX
User avatar

Joined: 05 Oct 2007, 06:49
Posts: 10678
Location: USA
Has thanked: 306 times
Been thanked: 397 times
Blade: Tibhar CO-S-3
FH: Dr. Neubauer Leopard
BH: D.TecS SPEZIAL OX
Who is the mystery world champion who uses their blade with a different handle?

_________________



The MNNB Blog has had some pretty amazing stuff lately. Just click this text to check it out.
| My OOAK Interview
Table Tennis Video Links: itTV | laola1.tv | ttbl | fftt | Challenger Series | mnnb-tv

No matter how good you are at something, there's always about a million people better than you.
Homer J. Simpson


Top
 Profile  
 
PostPosted: 13 Jan 2013, 23:48 
Offline
Freak of Nature!
Freak of Nature!
User avatar

Joined: 04 Jun 2010, 04:46
Posts: 2440
Has thanked: 1 time
Been thanked: 77 times
Kong Linghui, he used a P500 or probably one out these heavier thicker ones they make for pros. Sound like he continued with this blade later with a butterfly handle.

_________________
Donic defplay senso
Haifu whale soft (grips-euro)
Nittaku pimplemini 1.0mm


Top
 Profile  
 
PostPosted: 14 Jan 2013, 02:17 
Offline
Super User
User avatar

Joined: 14 Aug 2012, 23:08
Posts: 234
Location: Vanuatu
Has thanked: 10 times
Been thanked: 14 times
Blade: AVX Asuka 10.5mm
FH: Tenergy 05
BH: wish i have
worth the wait..good job :clap:

_________________
Still Missing the Speed Glue


Top
 Profile  
 
PostPosted: 14 Jan 2013, 07:40 
Offline
Dark Knight
Dark Knight
User avatar

Joined: 13 Dec 2006, 12:34
Posts: 31355
Location: Adelaide, AU
Has thanked: 1450 times
Been thanked: 913 times
Blade: Trinity Carbon
FH: Victas VS > 401
BH: Dornenglanz OX
What really got me, and it explains some questions that I've had in the past, about why some legit online retailers could sell Avalox blades at prices that we, the authorised dealer, could not even get them for:
Quote:
Worst of all our Chinese supplier at the time, registered our Avalox brand name without our consent and knowledge!

This is pretty amazing and obviously very dogdy by this Chinese company!
What I think this means is that the since the Chinese supplier owns the registered trade-name in China, they can legally (in China) make and distribute identical looking Avalox blades. Of course they can make them cheaper in China, instead of Sweden where the real ones are made. Even if they don't export them directly, their distributors and retailers can really sell to whoever they want, including to countries outside China.
I assume that if some legit online shops, that sell the Avalox blades at much cheaper prices, but they are not authorized Avalox distributors, it's likely they're sourcing theirs from China. They can be honest in saying to customers that the products are genuine, since they buy from China where they are the genuine and legally authorized blades, they are just not the same made-in-Sweden blade that Avallo distributes. I doubt that even these retailers are aware of the difference as they seem otherwise honest and legit.

_________________
OOAK Table Tennis Shop | Table Tennis Reviews / Articles | Table Guide | Robot Guide | Re-Impact Blades
Setup1: Re-Impact Smart, Viper OX, Victas VS 401 Setup2: Re-Impact Barath, Dtecs OX, TSP Triple Spin Chop 1.0mm Setup3: Re-Impact Dark Knight, Hellfire OX, 999 Turbo
Recent Articles: Tenergy Alternatives | Tenergy Rubbers Compared | Re-Impact User Guide | Novel way to glue OX pips


Top
 Profile  
 
PostPosted: 14 Jan 2013, 10:21 
Offline
OOAK Super User
OOAK Super User
User avatar

Joined: 21 Mar 2007, 15:49
Posts: 1566
Location: USofA
Has thanked: 17 times
Been thanked: 14 times
Thank you for the clear and straight forward interview. Well done, indeed.
tOD


Top
 Profile  
 
PostPosted: 14 Jan 2013, 15:19 
Offline
Freak of Nature!
Freak of Nature!
User avatar

Joined: 04 Jun 2010, 04:46
Posts: 2440
Has thanked: 1 time
Been thanked: 77 times
Haggisv, has the p500 from Sweden still got a koto outer ply and what's its current thickness and head length. A picture from directly behind the handle will id koto easily because of its distinctive grain. The nittaku runlox 5 has koto for sure.

_________________
Donic defplay senso
Haifu whale soft (grips-euro)
Nittaku pimplemini 1.0mm


Top
 Profile  
 
PostPosted: 14 Jan 2013, 20:13 
Offline
Dark Knight
Dark Knight
User avatar

Joined: 13 Dec 2006, 12:34
Posts: 31355
Location: Adelaide, AU
Has thanked: 1450 times
Been thanked: 913 times
Blade: Trinity Carbon
FH: Victas VS > 401
BH: Dornenglanz OX
Here you go (click to expand):
Attachment:
p500_outer_ply.jpg
p500_outer_ply.jpg [ 137.81 KiB | Viewed 2034 times ]


Approx Dims:
Size: 150mm (W) x 157mm (H)
Thickness - a little less than 6mm

_________________
OOAK Table Tennis Shop | Table Tennis Reviews / Articles | Table Guide | Robot Guide | Re-Impact Blades
Setup1: Re-Impact Smart, Viper OX, Victas VS 401 Setup2: Re-Impact Barath, Dtecs OX, TSP Triple Spin Chop 1.0mm Setup3: Re-Impact Dark Knight, Hellfire OX, 999 Turbo
Recent Articles: Tenergy Alternatives | Tenergy Rubbers Compared | Re-Impact User Guide | Novel way to glue OX pips


Top
 Profile  
 
PostPosted: 14 Jan 2013, 20:24 
Offline
Freak of Nature!
Freak of Nature!
User avatar

Joined: 04 Jun 2010, 04:46
Posts: 2440
Has thanked: 1 time
Been thanked: 77 times
Looks like koto from the top, have you got a picture of the handle butt looking directly at the end grain to be sure?. I didn't realise the p500 was that thick, my friends feels flexible when having a hit with it.

_________________
Donic defplay senso
Haifu whale soft (grips-euro)
Nittaku pimplemini 1.0mm


Top
 Profile  
 
PostPosted: 14 Jan 2013, 21:50 
Offline
Super User

Joined: 16 Jul 2012, 17:43
Posts: 249
Location: Adelaide
Has thanked: 0 time
Been thanked: 7 times
foam wrote:
The nittaku runlox 5 has koto for sure.


The Runlox 5 is a redo of the P500 from Avalox and so is the Kong Lighui from Butterfly.

_________________
victory loves preparation

Darker 7P.2A
FH Victas V > 01 2.0
BH Yasaka Rakza 7 Soft 2.0


Top
 Profile  
 
PostPosted: 14 Jan 2013, 22:26 
Offline
Count Darkula
Count Darkula
User avatar

Joined: 01 Dec 2007, 15:07
Posts: 17388
Location: Dark side of Australia!!
Has thanked: 386 times
Been thanked: 258 times
Blade: Bty Gergely T5000
FH: TSP Regalis Blue Max
BH: Tibhar Grass Dtecs
Interesting interview! Have always liked the sound of the Avalox blades I must admit, but my EJ never got to them before I killed it :devil: :lol:

_________________
I'm always in the dark, but the Dark sheds lights upon everything!! :twisted: Beauty is only pimple deep! Beauty is in the eye of the pipholder!
S/U 1: Blade: Bty Gergely . FH Black Andro Rasant 2.1 . BH Red Tibhar Grass Dtecs
S/U 2: Blade: Bty Gergely . FH Black Hexer+ 2.1 . BH Red GD Talon
S/U 3: Blade: Bty Gergely . No rubbers...thinking of adding Red Dtecs and Black Rasant
Aussie Table Tennis Shop / Aussie Table Tennis Facebook Page / Equipment Review Index / Read my Reb Report Blog: click here.


Top
 Profile  
 
PostPosted: 14 Jan 2013, 23:37 
Offline
Debonair Deception
Debonair Deception
User avatar

Joined: 08 Sep 2011, 22:55
Posts: 1380
Location: Jakarta, Indonesia
Has thanked: 57 times
Been thanked: 36 times
Just amazing :up:
Thank you for the well-done interview, Sir.

_________________
GFoT |Blade : Timo Boll ALC • FH : DHS 3 Neo Provincial MAX • BH : Tenergy 64 MAX
Crossover to Takeover!


Top
 Profile  
 
PostPosted: 15 Jan 2013, 00:01 
Offline
For your Long A's Only
For your Long A's Only
User avatar

Joined: 14 Dec 2007, 14:05
Posts: 4563
Location: USA
Has thanked: 23 times
Been thanked: 22 times
Blade: BBC Doubl Diamond
FH: Prasidha Tokyo Max
BH: RITC 755 OX
Interesting information, I must admit that I have never played an Avalox blade or rubber before, but a good friend of mine played his Avalox blade for more than 20 years and still like it very much. :)


Top
 Profile  
 
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 34 posts ]  Go to page 1, 2, 3  Next




All times are UTC + 9:30 hours


Who is online

Users browsing this forum: No registered users and 1 guest


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Search for:
Jump to:  
Copyright 2012 OOAK Table Tennis Forum. The information on this site cannot be reused without written permission.

Powered by phpBB® Forum Software © phpBB Group




Don't forget to 'LIKE' our forum on Facebook if you enjoy the content: