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PostPosted: 22 Jul 2012, 15:29 
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Dark Knight
Dark Knight
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Joined: 13 Dec 2006, 12:34
Posts: 28120
Location: Adelaide, Australia
The company that I usually refer to as Galaxy, because Yinhe translated in English is Galaxy, as their other brand name on the ITTF being Milky Way is of course also a Galaxy, now want to make it clear they prefer that people don't use the term Galaxy, as they don't have any rights to the name Galaxy.

Here is their annoucement from their own forum:

Quote:
YINHE have entered more than one hundred countries and regions by February 22nd ,2012. But some customers confused about our English name. We need to regulate visual identity of YINHE ,convenient for customer identification ,in case ITTF confused about our brand.

Please look at the follow explanation:

First,the full name of YINHE is MILKYWAY(YINHE) Sport Goods Co., Ltd
The YINHE Bopomofo andYINHE which we ever used will become company logo. For productions, there will be a new logo.

Attachment:
yinhe_logo1.jpg
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Quote:
Second,YINHE company registered MILKYWAY (YINHE) in ITTF.
The GALAXY brand has not been approved by Trademark Office. So please don’t use GALAXY as our brand.
You could see the MILKYWAY and YINHE printed in the rubber, not GALAXY.

Attachment:
yinhe_logo2.jpg
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Quote:
Third,YINHE will launch new logo after we have signed with Qiu Yike in 2012.Please change our new logo in your website.
This new logo is more international and perceived more easily. It is made up of whirlpool galaxy and YINHE (MILKYWAY).

Attachment:
yinhe_logo3.jpg
yinhe_logo3.jpg [ 90.11 KiB | Viewed 542 times ]

Attachment:
yinhe_logo4.jpg
yinhe_logo4.jpg [ 90.11 KiB | Viewed 542 times ]


Quote:
Fourth,the logo YINHE Bopomofo and YINHE will be used for transition several years later.
We will finally use this international logo as follow.

Attachment:
yinhe_logo5.jpg
yinhe_logo5.jpg [ 49.7 KiB | Viewed 542 times ]


Of course they can't tell anyone to stop using the name Galaxy, but I think they're trying to get rid of the confusing created by multipl names, which does make sense.

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